{"product_id":"showa-modern-japanese-advertising-design-1920s-30s","title":"Showa Modern Japanese Advertising Design 1920s–30s","description":"\u003ch1\u003e\u003cspan\u003eProduct Description\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eShowa Modern Japanese Advertising Design 1920s–30s\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStep into the vibrant world of Japanese graphic design from approximately 100 years ago with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShowa Modern Japanese Advertising Design 1920s–30s\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDuring the Taisho period and early Showa period, Japanese cities experienced a flourishing urban culture. Cafés, bars, fruit parlors, clothing stores, and other modern businesses appeared throughout the streets, accompanied by colorful advertisements and printed materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesign became an important connection between people, products, and emerging urban culture, resulting in a distinctive visual style that feels both nostalgic and surprisingly contemporary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis newly designed edition brings together \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emore than 200 examples of historical Japanese advertising and graphic design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, offering a rich visual reference for anyone interested in vintage design.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eMore Than 200 Historical Design Examples\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe book presents a diverse collection of Japanese printed advertising materials from the 1920s and 1930s, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePosters\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlyers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCalendars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLetter paper and envelopes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCatalogs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaflets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWrapping paper\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct packaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMatchbox labels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIllustrations and decorative cuts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNewspaper and magazine advertisements\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, these materials provide a detailed look at how Japanese businesses communicated with customers through typography, illustration, color, packaging, and commercial graphics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eJapanese Vintage Graphic Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe designs featured in the book capture the distinctive visual character of Japan's early modern urban culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom small printed ephemera to large advertising posters, the collection demonstrates how typography, illustration, commercial branding, and decorative elements were combined to create memorable advertising designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe historical materials also provide inspiration for contemporary designers interested in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003evintage Japanese graphics, typography, packaging design, poster design, editorial design, and visual culture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNostalgic Yet Contemporary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlthough these designs were created roughly a century ago, many of the visual approaches still feel fresh today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe combination of bold typography, distinctive illustrations, decorative compositions, and carefully designed commercial materials makes this collection particularly appealing to graphic designers, illustrators, art directors, and collectors of vintage Japanese design.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eContributions and Commentary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe book includes contributions and commentary from:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAsako Hirayama\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Writer, collector of anecdotes, and designer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHarumin Asao\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Illustrator and essayist\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe editorial and art direction further enhance the book as a visual reference and design-focused collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIdeal for Designers and Japanese Design Enthusiasts\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis book is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGraphic designers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIllustrators\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArt directors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTypography enthusiasts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePackaging designers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEditorial designers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage design collectors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJapanese culture enthusiasts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStudents of art and design\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt can also serve as a visual reference for anyone looking for inspiration from historical Japanese advertising and commercial graphics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eContents\u003c\/span\u003e\u003c\/h1\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eCategory\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eExamples\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eSmall Printed Materials\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eCalendars, flyers, letter paper, envelopes\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eCatalogs \u0026amp; Leaflets\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eCommercial catalogs and promotional materials\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePosters\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eJapanese advertising posters\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eWrapping \u0026amp; Packaging\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eWrapping paper and product packaging\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMatchbox Labels\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eVintage match labels\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDecorative Cuts\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eIllustrations and decorative graphic elements\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePrint Advertising\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNewspaper and magazine advertisements\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch1\u003e\u003cspan\u003eProduct Information\u003c\/span\u003e\u003c\/h1\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFeature\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eTitle\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eShowa Modern Japanese Advertising Design 1920s–30s\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eEdition\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNew Edition\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eEditors\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSeigensha Editorial Department, Jun Asami\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eArt Direction\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYoshiko Fujita\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eLanguage\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eJapanese\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFormat\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eA6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003ePages\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e264 pages\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBinding\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSoftcover\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eHistorical Period\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e1920s–1930s\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDesign Examples\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e200+\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch1\u003e\u003cspan\u003eDimensions\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan\u003eInches\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDimension\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBook Format\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eA6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eApprox. Width\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e4.13 in\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eApprox. Height\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e5.83 in\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cspan\u003eCentimeters\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDimension\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBook Format\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eA6\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eApprox. Width\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e10.5 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eApprox. Height\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e14.8 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Seigensha art","offers":[{"title":"blue \/ japanese","offer_id":53441147863337,"sku":null,"price":877.0,"currency_code":"TWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/0381\/0145\/files\/2026-08-21T134930.941.png?v=1787291697","url":"https:\/\/haruyama365.com\/en-tw\/products\/showa-modern-japanese-advertising-design-1920s-30s","provider":"HARUYAMA","version":"1.0","type":"link"}